Buyer activity set to spike over summer, but be sure to choose the right agent

The onset of summer and a bumper tourist season expected by the Western Cape brings excitement to the property market. While conditions have tightened, coastal areas such as Plettenberg Bay continue to attract outstanding buyer interest and we expect a good summer season.

As one of the most desirable summer destinations in the country, Plett will now doubt once again welcome scores of visitors and hopefully homebuyers too this summer. The beautiful beaches, wine route and plentiful attractions are all adding to the allure, and we continue seeing a strong appetite for property investment, albeit at a slightly slower pace compared to previous years.

Serious sellers should ensure they adjust to the new market realities and opt to work with the right agent who can make all the difference between achieving a favourable sale, or your property continuing to linger on the market. When time is of the essence, sellers would not want to waste valuable time. Rather choose a brand with a proven track record of success in selling properties just like yours in a challenging market.

Before appointing an estate agent, sellers should ask a few pertinent questions. Agents must be registered with the Property Practitioners Regulatory Authority (PPRA) and must be able to produce their valid Fidelity Fund certificate. This is an important protection for sellers and buyers alike.

It is also important to verify the agent and agency's credentials in terms of how long they have operated in the area. Ask to see a list of recent sales and how long it took to achieve those sales. The agency should provide information on their successes.

The seller should also ask how the property will be marketed and what tools will be used to market the property and find a suitable buyer. Testimonials or references from other sellers usually provide evidence that the agent can deliver a successful transaction.

Check what support base the agent has. For example, the agent should be supported by a back office which can take care of the entire transaction process from start to finish. The seller should also ask how the agent will communicate and provide feedback and updates on the progress made in achieving a sale.

Questions are important to help sellers get a better understanding of what the agent brings in terms of experiences, ability to achieve success, support network, a database of buyers and access to a wide spectrum of marketing tools.

Working with a Seeff agent provides sellers with the advantage of leveraging almost six decades of industry-leading real estate knowledge and expertise. This wealth of experience is supported by a robust back-office system dedicated to handling all legal and administrative aspects of the transaction, ensuring a seamless process from initiation to completion.

Sellers get the best advice on the correct pricing strategy for the current market conditions using a fact-based Comparative Market Analysis which compares sold prices of similar properties. As experienced and skilled negotiators, we often achieve better prices compared to the market.

Sellers also receive expert guidance to ensure an optimal pricing strategy tailored to the present market dynamics through a data-driven Comparative Market Analysis, which meticulously assesses the sold prices of comparable properties. With our adept negotiation skills honed by experience, we frequently secure more favourable prices compared to the rest of the market.

Seeff agents are also uniquely placed to market the property to reach as many potential buyers in the shortest time possible. Seeff Plettenberg Bay is a top achiever within the Seeff Property Group which comprises branches across Southern Africa.

Our agents are hand-picked and represent the best in real estate sales and rental in Plettenberg, an assurance to our clients that they are dealing with the best in the business so that they can leverage maximum benefit from their property investment.

Working with Seeff means sellers benefit from the latest digital marketing strategies including broad syndication to online property portals and social media marketing which is the fastest marketing medium in real estate.

Our agents are also skilled at guiding sellers on how to best present their properties not just for marketing purposes, but also to make the best of viewings and show days. Our experience helps us to showcase properties in such a way that buyers can be drawn to the property and avoid opportunities for buyers to look for price discounts.

As experienced negotiators, Seeff Plettenberg Bay has a proud track record of concluding innumerable successful sales and achieving some of the highest prices in Plett. Customer service and satisfaction are top ranked aims.

Finally, we would recommend that in the current market, sellers will need to be more flexible and open-minded. A Sole Mandate is a prerequisite, offering all the benefits noted above as well as unlocking the opportunity for a successful sale achieved in the shortest time, and for the best possible price.

We hope this gives you some insight into the benefits of using Seeff to sell your property. If you would like to know more, please feel free to contact us at any time.

Yours in Property

Seeff Plettenberg Bay

044 533 0311

plett@seeff.com